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Paid Social Expert Israel - Roee Sharf
Paid Social on Meta and TikTok drives reach, leads and sales with the right creative and funnel. As a Paid Social expert and digital marketing expert, I integrate social paid with SEO, SEM and GEO.
As an AI expert, I use AI for creative testing and automation with brand control.
Paid Social in 2026
Social platforms are discovery and retargeting - often the first touch before AI search.
Full funnel: prospecting, remarketing, landing, measure.
- Meta Ads
- TikTok Ads
- Audiences
- Creative & AI
Paid Social process
Strategy
Funnel & KPI
Platform-fit goals.
Creative
Messages & visual
Hebrew/English hooks.
Build
Structure
Pixels, CAPI, campaigns.
Scale
Optimize
Refresh, budget, audiences.
Why Roee Sharf
Cross-channel digital marketing - 17 years.
- Digital marketing expert
- GEO expert
- Product marketing - Sigsug
FAQ
- Meta or TikTok?
- Audience-dependent; often both.
- AI for creative?
- Yes, with human QA.