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SEM Expert Israel - Roee Sharf
SEM (search engine marketing) drives targeted traffic from Google Ads and search networks with clear ROI. As an SEM expert and digital marketing expert, I align paid search with SEO and GEO.
As an AI expert, I connect SEM data to landing pages and answer-ready content.
SEO · Paid Social · Contact
SEM vs SEO vs GEO
SEM for speed; SEO for assets; GEO for AI citation - one message across all.
Quality Score, intent match and Hebrew ad copy matter.
- Google Ads & PMax
- Campaign structure - negatives, extensions.
- Measurement - conversions, GA4.
- Cross-channel - SEM informs SEO/GEO.
SEM process
Strategy
Goals & KPIs
CPA, ROAS, lead quality.
Build
Structure & copy
Ad groups, RSA, extensions.
Landing
Pages
Intent match, AEO blocks.
Optimize
Ongoing
Search terms, bids, creatives.
SEM experience
Paid search across enterprise and SMB in Israel.
- Digital marketing expert - full stack.
- GEO expert - paid + organic + AI.
- 17 years in market.
FAQ
- SEM or SEO?
- Both - different time horizons, same brand.
- Performance Max?
- Yes, with asset and feed control.